Lomond marks triple milestone by revealing next phase of expansion
40 acquisitions, 40,000 properties and 1,000 staff – Lomond marks triple milestone by revealing next phase of expansion
Lomond, the fastest-growing network of lettings and sales agencies in the UK, has marked its second anniversary by unveiling two new initiatives that will spearhead the next stage of its expansion plans.
Co-created at the beginning of 2021 when property powerhouses Lomond Capital and Linley & Simpson joined forces, the business has now raced past three major milestones on its growth journey.
No fewer than 40 acquisitions, at an average rate of one every 18 days, have propelled our rental portfolio stretching from Aberdeen to Brighton through the 40,000 barrier; and taken our team of people to more than 1,000.
Now, in readiness for the next era of growth, we have announced a brace of major developments - the growth of our bespoke investor-led services and managing all strands of property portfolios, plus the unveiling of a new brand and website for the group.
The former builds on the success of our existing Lomond Investment Management arm, which offers dedicated support to an ever-increasing number of developers, receivers, investors, and trustees spanning the build-to-rent, single-family housing, lettings, and offshore markets.
With UK-wide coverage, it pools experience in front-end letting and management, block and estates management, portfolio sales, consultancy and financial appraisal, and bespoke reporting – with a focus on maximising return and mitigating risk.
The second development sees the business, formerly known as the Lomond Group, being branded simply as Lomond going forwards as part of its new identity and strapline “Property Wisdom at Work”.
Our new name, look, and tone of voice were crystallised after harnessing the leading minds and insights of Lomond’s own people. Over the past year, they have taken part in surveys, competitor research, team interviews, and workshops to explore what sits at the heart of their regional brands and capture what sets them apart from others in their local marketplace.
Lomond CEO, Ed Phillips, said: “Already in a strong position and with ambitious growth plans, it’s important we gain and retain a competitive edge in our sector as we continue to expand our business organically, as well as by acquiring high-quality businesses into our existing network and larger agencies to act as a ‘hub’ for new locations.
“We will also continue to develop new business-to-business services alongside Lomond Investment Management and harness the very latest technology to power our regional brands.
“That’s why we've invested in one of the most important assets in our businesses - our brand - to ensure it not only reflects what binds us all together but also extends our reach to attract new audiences. In addition, it will further increase recognition of our group as a major player in our sector.
“Our brands have decades of local market experience and a deep understanding of their customer needs. Our aim is to harness our collective wisdom to help every customer make smarter property decisions.
“Our new Lomond website has been launched, and over the coming weeks our new messaging will further come to life as we weave this through key customer journey touchpoints – from portals and digital advertising, to campaigns, email marketing, and print collateral.
“An intensive programme to develop and roll out new websites with a brand new customer portal for every one of our regions is also being finalised.”
Lomond has brought together some of the strongest letting and estate agency names on the UK High Street and now has 12 leading brands across Scotland, Yorkshire, Manchester, Birmingham, and the South Coast.